Natural Chica | Digital Diversity: Episode 1

In the premiere episode of Digital Diversity, we’re talking with Maeling Tapp, the fabulous natural hair blogger/vlogger known online as Natural Chica. She started her blog in 2009 as a way of documenting her transition from relaxed to natural hair. Since then the site has blossomed into a place where she shares tips & video tutorials to help others with their natural hair journeys.

Mae has built an audience of over 130,000 YouTube subscribers, over 90,000 Facebook fans, over 30,000 Twitter followers and a community of loyal readers. Along the way, she’s the been featured in The New York Times, NPR and EssenceEbony highlighted her a “natural hair blogger you should know.”  On top of that, she’s pursuing a pursuing a PhD in materials engineering and she’s a newlywed!

So how does she do it? Tune in to our conversation to find out:

  1. How Natural Chica launched her blog
  2. Tactics for “crowdsourcing” content
  3. Tips for getting started on YouTube
  4. Encouragement for finding you voice to stand out in a crowded (digital) space
  5. Advice for moving past your fear to follow your dreams
  6. How to leverage relationships to build your own blog or brand

Read more

Support Madame You

UPDATE: Congrats to the Techturized Team! They’ve raised over $25,000 to launch Madame You, an online community where women can share their hair experiences and receive personalized recommendations for hairstyles and products. Stay connected with the Techturized founders on TwitterFacebookTumblr, and Madame You.com.

The Techturized team is on a mission to revolutionize the hair care industry through science and technology. Along the way, they’ve completed the rigorous “startup engineering” program at Flashpoint, won the 2013  Technology Association of Georgia (TAG) Business Launch Competition and been featured in Black Enterprise as a Tech Startup of the Week.

Techturized is a hair technology company that creates innovative solutions for women of color. The company was founded by four female engineers (and Georgia Tech grads): Candace Mitchell, Chanel Martin, Joy Buolamwini, and Jess Watson. The co-founders are young, black and fabulous and they’re combining their tech skills, business know-how and beauty savvy to launch Madame You, an online community where women can share their hair experiences and receive personalized recommendations for hairstyles and products.

Madame You has launched a crowdfunding campaign to fund its research and development. They need your help to raise $25,000 to provide “1 million black women with personalized recommendations for hairstyles and products.”

Head over to Indiegogo to support Madame You and join the movement! 

Techturized Co-Founders Jess Watson, Candace Mitchell and Chanel Martin, Photo via Techturized

Techturized Co-Founders Jess Watson, Candace Mitchell and Chanel Martin, Photo via Techturized